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Durex Teams Up With British Boy Band

Around the world today, various cause oriented organizations are involved in the fight against AIDS and in the campaign for safe sex. Durex is among those that have joined the movement and they have partnered with a British boy band to help spread the word about the importance of having safe sex.

Durex and the JLS group through its JLS Foundation together launched its Just Love Safe condoms. The foundation was established by the boy band with the goal of gathering funds to help raise awareness on the practice of safe sex and family planning. This campaign was launched in September 2010.

Band member Aston Merrygold has said that what they’re doing is all about staying safe. He added that all of them believed in this campaign. Another member, Marvin Humes, also said that they wanted to send a clear message particularly to their fans older than 16 and who are sexually active that it is always best to use a condom while having sex.

Among the major concerns of JLS are the high rate of sexually transmitted infections (STIs) and unwanted pregnancies. The group is also aware that Europe has the highest rate of unwanted pregnancies.

JLS is a British boy band with four members namely Aston Merrygold, Oritsé Williams, Jonathan Benjamin "JB" Gill and Marvin Humes. The band’s name stands for Jack the Lad Swing. Formerly known as UFO, the group has so far released three albums with singles that have become hits in the U.S. and the U.K.

The Just Love Safe condoms are slightly thicker than the regular ones and come with extra lubrication. Four exclusive packs are currently available with three extra safe condoms in every pack. Each pack features the photo of a JLS band member. Profits from the sale of these special condoms will go to the charity of the JLS group. These exclusive condoms are now available in grocery stores and pharmacies all over the U.K.

Durex is a leader in condom manufacturing. With more than 80 years experience in this field, the company behind this popular brand makes sure to continue providing consumers with quality personal protection. In fact, it regularly conducts research on various issues related to condoms and sexual activities of people around the world. It also keeps up with the trends and latest innovations to be able to create advanced products useful to both teens and adults.

Other than these Just Love Safe condoms, Durex has a wide range of other personal products meant to keep consumers safe while enjoying their sexual experience.


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