Durex is one of the most popular brands of condoms worldwide and the top brand in the U.K. The company behind it is responsible for manufacturing more advanced and thinner condoms that provide the most comfort and pleasure to adults. Each year, some one billion pieces are manufactured in 17 factories situated in the different parts of the globe.
The Durex condom was first manufactured in 1915 in London originally by the London Rubber Company. The brand that stands for Durability, Reliability and Excellence was trademarked in 1929. The firm later changed its name to London International Group (LIG).
Founded by LA Jackson, the original London Rubber Company was in the business of selling imported condoms as well as supplies for barber shops. It later expanded to manufacturing health and beauty products including surgical gloves and the Durex condoms.
In the year 1999, the London International Group merged with Seton Scholl and became Seton Scholl London International Group or SSL International for short. Stuart Wallis was behind the integration of the two companies.
Eleven years later in 2008, the company also acquired Crest Condoms, a popular Swiss brand of personal protection. In July 2010, however, another firm Reckitt Benckiser bought SSL International in the amount of 2.5 billion sterling pounds. The takeover was completed in November of the same year.
Reckitt Benckiser is a multinational consumer goods company based in Slough in the U.K. It is considered the biggest producer of household cleaning products in the world. It is also involved in manufacturing healthcare and personal products with famous brands such as Dettol, Strepsils, Veet, Air Wick and Clearasil among others. Rakesh Kapoor is currently the CEO. This company was originally Colman’s founded in 1814 but also underwent several mergers along the way until it became Reckitt Benckiser. In 2011, the firm generated a revenue of almost 9.5 million sterling pounds.
With its acquisition of Durex condoms, this UK-based company has made another major accomplishment by adding a famous brand in its line of products. Durex has nine varieties of latex condoms. These include the Sheik and Ramses brands as well as the Avanti known as the first male condom made from the polyurethane material.
Unknown to many, the company behind this well known condom brand has been conducting research among adults around the world. The goal is to get feedback from users regarding their use of the brand. It is also the desire of the manufacturer to find out the sexual behavior and habits of people as well as come up with more styles of personal protective tool that will enhance the sexual experience of users.
Durex has also been supporting the Olympic Games by giving out free condoms to participants. In 2004, it distributed some 130,000 condoms at the Athens Olympics. In the coming 2012 London Olympics, Reckitt Benckiser will once again do this to ensure that athletes protect themselves while away from home. Although the company is not a major sponsor of this major sports event, it will continue to do its part of supplying condoms to athletes.